It’s talking about the themes for that sign. “Every month we’re putting out a new playlist. ![]() ![]() “When they came to me with the idea I was like ‘this is brilliant,’” says Nicholas, who the streaming services describes as “progressive,” and who also sports some 207,000 Instagram followers and 31,000 Twitter followers and was the recent subject of a Rolling Stone profile. Perhaps that’s why Spotify has entered the cosmic fray, offering a specialized playlist that compliments the monthly themes or moods of each of the 12 astrological signs.Ĭhani Nicholas, the popular, social justice-minded astrologer whose work and research informs the various Spotify lists, says the move makes plenty of sense. And not for nothing, the psychic industry – which includes astrology and tarot – has grown 2% and industry revenues are expected to rise to more than $2 billion, according to IBIS world statistics, which also notes in its report that the practice is becoming more mainstream. And celebrity astrologers sport hundreds of thousands of followers. The New York Times and The Atlantic have written about the recent rise in planetary popularity. ![]() Sites that run horoscopes, such as Broadly and The Cut, have said their columns see significant traffic increases.
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